1.4.2. Marketing

After having developed, evaluated and corrected the multimedia application, the marketing phase starts. If you create smaller projects such as semester work during your studies, the marketing phase does not exist, because it is not a commercial product. But if you are developing a Web Page or a commercial multimedia application (either Web based or on CD-Rom), the marketing phase is the most important phase for the dispersion of the product.

We distinguish between the marketing of two multimedia products:

• CD-ROM
• Web Application

CD-ROM

The following items have to be considered when planning the marketing of a CD-ROM application:

Copying of application Managing the Copyright Designing the CD Cover Packaging and Sale Despatch of application

DVD Cover "Atlas of Switzerland" (Atlas of Switzerland)

Box Cover "Atlas of Switzerland" (Atlas of Switzerland)

Web Application

Because the World Wide Web is open for everyone that possesses an Internet access, other aspects have to be considered in contrast to the marketing of a CD-ROM application.

First of all the access authorisation has to be defined. Is the application open for everyone or is there a restricted access with needed username and password? If the access is restricted, the distribution and administration of the access data has to be managed. If the application is open to everyone, targeted advertisement has to point to the application.

Advertisement

The following media can be used for the advertisement of a multimedia application:

• World Wide Web (Web Pages)
• Trade Magazines
• Journals
• Television
• Radio
• Posters

Depending on the type of multimedia application, its target audience and its aim, not all media are qualified for the advertisement.