Go to previous pageGo to next page

1.1.1. Target Audience

The main question for defining the target audience of a project is "Who will use my project?". There are several sub questions which specify this question:

  • What knowledge do the users have? Do they have any previous knowledge? Which schooling level do the users have?
  • Is the target audience heterogeneous or homogeneous concerning the age, the schooling level, etc.?
  • How motivated is the target audience? Is it a mandatory or a voluntary multimedia application?
  • Do the users have experience with computer-aided applications?
  • Etc.

The list of the questions is not complete. Depending on the project, some more questions have to be posed. With the above list we just want to show you that the definition of the target audience is very important for a project.

Another important question is "What language does my target audience speak?". Depending on the homogeneity of the target audience the application has to be translated into other languages. Often, applications are offered in English in addition to the original language.

Who will use my project?Who will use my project? (OGDEN Financial Planners LTD.)
important

When planning an open Internet application you have to be aware that everybody who possesses an Internet access is able to look at the application. Nevertheless the target audience has to be defined. Important is that your application fits to the knowledge of your defined target audience. Someone who accesses the application coincidentally has to reckon that he or she may not understand the content of the application.

Exercise

remark

Try to define precisely the target audience of the following multimedia projects. The following aspects have to be considered: age, knowledge, schooling level, heterogeneity, motivation, computer skills, language, etc. (e.g. younger persons from 15-20 of age; mostly men; schooling level: university; computing skills; homogeneous group of students; mandatory e-learning course; mother tongue is English; etc.).
You reach the homepages of the projects by clicking on the thumbnails. Discuss the answers on the discussion board "Target Audience" of this lesson. Comment on at least three entries of your colleagues.

Children's Map ZoneChildren's Map Zone (Ordnance Survey) Historical AtlasHistorical Atlas (White) Lonely PlanetLonely Planet (Lonely Planet)

Update: 26.1.2012 (eLML) - Contact - Print (PDF) - © CartouCHe 2004-2007 (Creative Commons) - layout based on YAMLup

Go to previous page
Go to next page