1.2.3. Apple Hypercard

Before the internet became what it is today, another technical development considerably influenced the progression of multimedia: In 1987, Apple Computer Corporation developed one of the first hypertext-systems that were available to a bigger group of users: Apple Hypercard (Hypermedia Authoring-System).

Example of Apple Hypercard (copyrighted by Apple). (Wikipedia)

Hypercard is a hypermedia programming environment running only on the Macintosh platform. The data models basically consist of cards and collections of cards, so called stacks, and the cards can be connected in different ways. Beside data, each card may contain graphics and buttons that intrinsically trigger other events, such as sound or video. "It most closely resembles a database application in concept, in that it stores information, and is graphical, flexible and creates files that are easy to modify." (Wikipedia)
Each object in a Hypercard system (such as a stack, card, text field, button, etc.) is associated with certain scripts. These scripts contain specifications for actions taking place when a user selects an object with the mouse or when other events occur.

If you want get more information about Apple Hypercard, visit the Wikipedia Website.