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1.2.1. Visual Communication

The three basic principles of visual communication according to (1992) are:

  • Organisation: Give the user a simple, clear, and consistent conceptual structure.
  • Economy: Maximise the effectiveness of a minimal set of tools.
  • Communication: Adjust your presentation to the intake capacity of your users.
Designing a non-economic user InterfaceDesigning a non-economic user Interface (Schnabel 2008)


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