1.3.1. Market Analysis

Analysis of visitors needs The initial step in the WebPark project was to determine the types of information and service that visitors would find compelling. To understand this better surveys of potential user groups were carried to elicit the sorts of information that visitors would like to recieve. For the SNP surveys were sent out to 2420 address contained on the SNP database which included customers of the park shop and subscribers to the park magazine, "Cratschla". A copy of the mailed questionaire can be found here. In addition the survey was made available on the park website. In total 1597 were completed. For Texel a similar survey was carried out using websites, and email as well as direct contact with visitors to the Texel nature centre, "ecomare" and people taking the ferry to Texel from mainland Holland. A total of 179 were completed (Krug K. 2003). The survey considered a range of issues including demographics, exposure to new technologies and digital media, use of media (e.g. maps and guidebooks) when visiting the sites currently, and preferences and needs for different types of proposed services. The two tables below show you the results for the Swiss National Park and Texel respectively

User needs for information in the Swiss National Park, Krug et al. (2003)

User needs for information from Texel, Dias et al. (2004b)

What similarites can you see between the two groups? (Click here for more information)